First of all FAForever.com has a news hub, yes it requires you to click on the link which says news, but it allows the main page to be cleaner and more informative to the user. I imagine a good proportion of people who visit the website for the first time will get all the information they need and the little effects like "Currently hosting x number of players" or the Global map of players show new people that it is active, without pushing important information aside. More isn't necessarily merrier in this case.
https://imgur.com/a/m8g7HMH
I've linked the image above as I think that's the bigger issue at the moment. People get Supcom FA but don't get transitioned to FAF because they don't know what FAF is, let alone get to the website. Maybe its worth using the Official FAF YouTube to just go over what FAF is, where to find it, what are the features and other activity and put it as a feature video so people can come off watching their favourite Gyle video, or watching the Chris Taylor interview to find themselves watching some sort of tour/guide of the client and community where the client can be sold to people who have never heard of FAF before. All it takes is 1% of Yuri's or Gyle's uninformed Veiwers to see that and you have potentially over 1000 people informed about the client.
This is my opinion on how things can be approached so feel free to scrutinise, personally though I think the website does a good job of selling the client. Getting people to the website may be a more effective use of your time at this moment.
Quick other note, the Facebook page and patreon page also seem very lacklustre, Facebook just shares Gyle casts while the patreon hasn't had a post in over 3 years.