I think faforever.com could be a thriving interesting place for FAF players to visit. Right now it is pretty much a dead website imo.
I guess it is geared towards getting new players - but I think that could be done better. First up - who visits our website that we want to convert anyway? Is it some random RTS fan? Or is it someone who already knows about supcom and is wondering what FAF adds over supcom? I am guessing the latter. You see, every year a new wave of kids buys supcom and plays it for a bit and we convert SOME of those people. Our strategy should be to focus on converting lots of Steam people and retaining them. FAF offers a lot over traditional supcom (ladder, replay vault, auto mod management, etc).
So what I would do is make the FAF landing page something like newshub that shows thriving interesting community. We could soup it up to have more live stats (games played right now, number of games in replay vault, active forum posts, youtube vid, live casts). When a steam-user comes to faforever.com they would see "wow thriving community" then a big fat link saying "what is FAF" that would take them to a page explaining all of the advancements we have made over steam FA. At the bottom would be a "what is supcom" just in case some people made it here without knowing.