@F-Odin said in Why would you have left FAF?:
@biass said in Why would you have left FAF?:
"The industry standard retention rates for F2P games are 40%, 20%, and 10% for the aforementioned time periods."
If those retention rates are at 40%, 20% and 10% for 1 day, 1 week and 1 month respectively, then having 10% retention after 2 years would suggest that retention is already above average.
Yes, however those are for free, mobile games.
While the rate of conversion (non players -> players) would be lower here, the retention rate would be higher due to factors such as buyers remorse, etc.
Personally I think this whole thing is a wash. All we can do is improve the product we're delivering. The only way promotion can really increase the retention rate is making sure to set user expectations correctly. This means not blowing up the list of features so high that FAF itself cannot actually deliver. Sure, the conversion rate might increase, but the retention rate will lower further.
We're also avoiding the harder topics, like the client ux being pretty lackluster (guys: please let me know what you think about the new TMM UI) and the backend functions also are a bit touchy too. We also have some people who feel the need to go into sister communities like the supcom 2 servers and spam them about how shit their game is on comparison to ours. While people from those games are some of the people most likely to be retained if they ever came here, bad impressions don't actually give us a chance to convert. It's something that imo should be stamped out immediately.