Factions Text for Web Site, need suggestions

If you tell new players that the factions play differently they are going to worry unnecessarily about what faction they should play and learn, and think they have to play a certain way with or against factions. This is not a game like Starcraft where the factions offer unique gameplay, claiming they do is misleading and detrimental to new players.

If something has to be written about factions the main thing really is just the differing aesthetics and lore, and the fact that there are four of them to provide some minor gameplay flavor and niche tools.