make list of RTS or gaming forums or communities or discords or reddit or anything and spam/sneaky-spam/create legit threads about faf there.
each time there is a news occasion like "oh FAF now has a map generator" we go down the list and spam.
or just "don't buy FA on GOG cause you will not be able to play FAF"
or when FA is on discout.
Keep track of youtubers and lestplayers and when they ask what game they need to play next we attack them.
Here is a guy who we succesfully pulled into trying supcom https://www.youtube.com/channel/UCDva9utX0qc96rrZa-8rrUw
and he has more subscribers than Gyle and they all were new to the game so it is much more important.
Originaly i took this idea from TA4life.
We also assume that there is no bad publicity
TA4Life tryed to get day9 to play FAF
FAF was one of the things you could vote for as next game on day9 forums
that alone already raises awarness of FAF.
But imagine if FAF would actually win the vote, that would be bigger than english Yuri Ivanov for FAF.
Also his idea was to target sc2 players as they are the most numerous.