I agree with bully that spending money on bribing streamers is just as questionable as funding developers, since it could easily come off as being a fuck you to everybody who is doing it for free. Also people need to realize that we are not talking about small sums of money here. Not to mention the fact that some complete beginner learning SupCom for 2 hours is pretty damn underwhelming as far as content goes.
Speaking as someone who has actually spent a lot of time in other RTS games; people are frothing at the mouth for a new RTS, especially in sc2. Most of these people have never even heard of SupCom, let alone having played it. The question that needs to be asked is why do these people have a huge hard on for Frost Giant, but are unwilling to try old games?
People don't want to play an old game, they board hypetrains. The most significant impact on playerbase comes from big releases which create a sense of newness. Can a sufficiently large singular event, such as a big release, be recreated in FAF? Maybe not, but it's something to think about.
Another thing. I recall ftx saying something about how FAF needs to focus more on teamgames instead of 1v1. I have to agree.
It's not that I don't like 1v1 as a format - I love 1v1. I played tons of pretty high level 1v1 in sc2, aoe2, aoe4, among others. I'm gonna be honest here, 1v1 is simply not that fun in FAF. I'd rather play any of the three aforementioned games than 1v1 in FAF. I think it's fixable with drastic changes to balance and maps, but I disgress.
For now, let's focus on what the game, in its current state, is actually good at: teamgames with 8-10 players on ~15km maps.