@Psions Yea, requisite salt noted. I mean look at FPS, you ask what the top tournament games are and cs-go has like 6-7 big competitors. With RTS there's just not much close to SCII, really a big deficit especially in tournament style play and tournament viewership. The thing that propelled starcraft was its association under blizzard and its connection to the older and more broad world of Warcraft audience so they were able to save on advertising in a big way by simply existing in the same house.
No one in Korea hardly plays FAF, this is a problem, get that market with a targeted campaign and all the underlings below their pro scene will follow internationally. Also general advertising to game interested people, and on twitch/YouTube will pay off. You just need an integrated release.
Bottom line is the game is currently underground and the only way to do that is get some of the trophy award syndrome kids playing kitten cannon and angry birds doing something competitive and challenging.